February 19, 2014
“7. Tapping into cultural idiosyncrasies.
Every country and culture has its own superstitions, sayings and proverbs. (For example: Your may not be sure why we have to sit down on the floor for thirty seconds before we get on a plane, but you love that we do.)”
Read more of this article by Gabriela Kruschewsky at Huffington Post here.